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Adrian Covarrubias

CargoTex

Brand

CargoTex Logistics

CargoTex Logistics is a transportation and logistics company specializing in freight transport, warehousing, and distribution services, with a particular focus on cross-border business between the United States and Mexico. Their objectives included refreshing their brand identity, increasing client acquisition, and enhancing their digital presence through a new website.

Planning

Objectives

  • Brand Identity Refresh

    Develop a modern, cohesive brand identity that conveys reliability and innovation.

  • Increase Enrollment

    Achieve an increase in new client contracts within a year.

  • Digital Presence

    Enhance the company’s visibility and user engagement through a redesigned website.

Research & Analysis​

  • Market Research

    Studied industry trends and customer preferences in the logistics sector.

  • Competitor Analysis

    Analyzed branding strategies of key competitors to identify gaps and opportunities.

  • Client Insights

    Gathered feedback from existing and potential clients through surveys and interviews to understand their needs.

Strategy​

  • Brand Identity Development

    Redesign the logo to create a contemporary and trustworthy brand.

  • Messaging & Positioning

    Define a clear brand message that emphasizes CargoTex' commitment to reliability, efficiency, and innovation.

  • Digital Experience Enhancement

    Develop a user-friendly, engaging website that reflects the new brand identity and enhances client interactions.

Execution

Visual Identity

Logo Redesign

Created a sleek, modern logo that conveys movement and connectivity.

Adrián Covarrubias | Web Marketing
Adrián Covarrubias | Web Marketing

Color Palette & Typography

Selected a modern color scheme and fonts to appeal to a professional demographic.

Red
#CC0000

Bright Red
#E57F7F

Gray
#8F8D8D

Charcoal Black
#201D1D

Brand Guidelines

Developed comprehensive brand guidelines to ensure consistency across all touchpoints.

Adrián Covarrubias | Web Marketing

Website

Modern Design

Clean and intuitive layout with a focus on user experience

Responsive Interface

Fully optimized for mobile and desktop devices.

Enhanced Content

Updated with new visuals, case studies, client testimonials, and detailed service descriptions.

SEO Optimization

Improved SEO practices to enhance search engine visibility and drive organic traffic.

Adrián Covarrubias | Web Marketing

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Adrian Covarrubias

I specialize in UX/UI design, web marketing, web design, and marketing design.

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2024 Adrian Covarrubias | UX/UI, Web and Marketing Designer