Adrian Covarrubias

BlueWave

Brand and Web​

BlueWave Technologies

BlueWave Technologies, a leading provider of innovative IT solutions, sought a rebrand to better reflect their cutting-edge services and solidify their position in the market. Their objectives included refreshing their brand identity, increasing client acquisition, and enhancing their market presence.

Planning

Objectives

  • Brand Identity Refresh

    Develop a modern, cohesive brand identity that conveys innovation and reliability.

  • Increase Client Acquisition

    Achieve a 20% increase in new client contracts within a year.

  • Market Presence

    Enhance the company's visibility and reputation in the tech industry.

Research & Analysis​

  • Market Research

    Studied industry trends and customer preferences in the tech sector.

  • Competitor Analysis

    Analyzed branding strategies of key competitors to identify gaps and opportunities.

  • Client Insights

    Gathered feedback through surveys and interviews to understand their needs.

Strategy​

  • Brand Identity Development

    Redesign the logo to create a contemporary and trustworthy brand.

  • Messaging & Positioning

    Define a clear brand message that emphasizes commitment to innovation and customer success.

  • Client Experience Enhancement

    Improve the overall client experience through consistent brand communication.

Execution

Visual Identity

Logo Redesign

Created a sleek, futuristic logo that conveys technology and progress.

Adrián Covarrubias | Web Marketing
Adrián Covarrubias | Web Marketing

Color Palette & Typography

Selected a modern color scheme and fonts to appeal to a professional demographic.

Adrián Covarrubias | Web Marketing

Deep Blue
#0056A6

Bright Cyan
#00A1E4

Bright Cyan
#F2F2F2

Charcoal Black
#0F0F0F

Brand Guidelines

Developed comprehensive brand guidelines to ensure consistency across all touchpoints.

Adrián Covarrubias | Web Marketing

Website

Modern Design

Clean and intuitive layout with a focus on user experience.

Responsive Interface

Fully optimized for mobile and desktop devices.

Enhanced Content

Updated with new visuals, case studies, client testimonials, and detailed service descriptions.

SEO Optimization

Improved SEO practices to enhance search engine visibility and drive organic traffic.

Adrián Covarrubias | Web Marketing

Projects

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Adrian Covarrubias

I specialize in UX/UI design, web marketing, web design, and marketing design.

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2024 Adrian Covarrubias | UX/UI, Web and Marketing Designer