Adrian Covarrubias

GLA

Brand

Global Language Academy

Global Linguistics Academy (GLA), a premier language school specializing in a variety of languages, approached us to revamp their brand identity. The aim was to attract a broader audience, increase enrollment, and enhance their market presence.

Planning

Objectives

  • Brand Identity Refresh

    Develop a modern, cohesive brand identity that conveys innovation and reliability.

  • Increase Enrollment

    Achieve an increase in student enrollment within a year.

  • Market Presence

    Enhance the school's visibility and reputation in the language education sector.

Research & Analysis​

  • Market Research

    Analyzed trends in language education and student preferences.

  • Competitor Analysis

    Reviewed branding strategies of leading language schools to identify gaps and opportunities.

  • Student Insights

    Collected feedback from current and prospective students through surveys and focus groups to understand their needs.

Strategy​

  • Brand Identity Development

    Redesign the logo to create a contemporary and trustworthy brand.

  • Messaging & Positioning

    Define a clear brand message that emphasizes GLA's commitment to high-quality education, and student success.

  • Client Experience Enhancement

    Improve the overall student experience through consistent brand communication and enhanced educational offerings.

Execution

Visual Identity

Logo Redesign

Created a vibrant, inclusive logo that represents diversity and global connectivity.

Adrián Covarrubias | Web Marketing
Adrián Covarrubias | Web Marketing

Color Palette & Typography

Selected a modern color scheme and fonts to appeal to a broad audience, from young learners to professionals.

Adrián Covarrubias | Web Marketing

Bright Yellow
#FFC107

Dark Grey
#37474F

Cyan
#00BCD4

Vibrant Green
#4CAF50

Brand Guidelines

Developed comprehensive brand guidelines to ensure consistency across all touchpoints.

Adrián Covarrubias | Web Marketing
Adrián Covarrubias | Web Marketing

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Adrian Covarrubias

I specialize in UX/UI design, web marketing, web design, and marketing design.

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2024 Adrian Covarrubias | UX/UI, Web and Marketing Designer